David Abadi is the Founder and Managing Partner of ABADI & CO. and a leading Israeli corporate and M&A lawyer with nearly three decades of experience advising Israeli and international clients on complex commercial, corporate and strategic business challenges.

Throughout his career, David has advised leading corporations, entrepreneurs, investors and senior executives on mergers and acquisitions (M&A), investments, joint ventures, corporate structures, commercial agreements, and complex negotiations.

Before founding ABADI & CO., David was a senior partner and Head of the Corporate & Commercial Department at one of Israel’s big law firms. Over the years, he has played a central role in significant transactions and has accompanied clients through critical business decisions, negotiations and complex commercial situations.

David’s practice combines extensive legal experience with a strong understanding of business and strategy. He is particularly known for his ability to identify the core issues in complex situations, develop practical and creative solutions, and lead negotiations with determination while maintaining a fair and constructive approach.

David believes that excellent legal counsel goes beyond providing legal answers. It requires understanding of the client’s business, objectives and concerns, and remaining fully committed throughout the process.

David is ranked by The Legal 500 in Commercial, Corporate and M&A, where he is described as a “brilliant strategist” and recognized for his “extraordinary creativity” and “exceptional skills for negotiations and crisis management”. His work and professional standing have also been recognized by leading Israeli legal directories, including Dun’s 100 and BDiCode.

David held professional and academic positions as a lecturer.

David served two terms on the National Disciplinary Tribunal of the Israel Bar Association.

Main Practice Areas

Corporate & Commercial Law | Mergers & Acquisitions | Investments & Joint Ventures | Strategic Negotiations | Corporate Governance | Complex Commercial Matters

Languages

Hebrew

English

Education

College of Management, Academic Track, LL.B. (1995), with honors

Fordham University, New York, LL.M. (1999)

Admissions & Certifications

Israel Bar (1996)

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Eli Aviv is a senior commercial and corporate lawyer at ABADI, where he provides ongoing legal counsel to a wide range of companies and corporations, from banks and public companies to early-stage startups.

Eli represents these clients in negotiations involving complex transactions, mergers and acquisitions, and commercial agreements of all kinds, with a particular emphasis on technology and international commerce. He also provides ongoing legal support on the commercial and corporate aspects of their activities. In addition, Eli has expertise in competition and antitrust law.

Eli believes in providing optimal client service through a deep understanding of each client’s needs and a business-oriented, results-driven approach to negotiation, while focusing on sound risk management from each client’s specific perspective and maintaining a forward-looking view. Personal attention, care, efficiency, and availability guide him in serving his clients without compromising quality, professionalism, or thoroughness.

Languages
‍Hebrew
English

Education
‍Bachelor of Laws (LL.B), Tel Aviv University, 2007

Admissions & Certifications
‍Israel Bar Association (2008)

Keren Kapel Shmueli is a partner in ABADI’s Real Estate, M&A, International Commercial Law, and Commercial and Corporate Law practices. With more than 20 years of experience, she advises companies, entrepreneurs, investors, and private clients on real estate, commercial, and international transactions in Israel and abroad.

Her primary areas of practice are real estate, commercial business law, M&A, and international transactions. Over the years, Keren has come to understand that high-quality legal counsel requires a combination of legal expertise, deep business insight, and creative thinking to identify solutions and bring transactions to completion.

Keren’s primary practice focuses on real estate. She represents clients in private and commercial real estate transactions, including sale and purchase agreements, lease agreements, contractor transactions, co-ownership agreements, land acquisitions, registration of rights, real estate tax matters, mortgages and collateral, and the representation of developers and/or property owners in urban renewal and National Outline Plan 38 projects.

She has unique experience advising on real estate transactions involving kibbutzim, both before and after the allocation of ownership rights, and also assists foreign residents in the acquisition and sale of real estate assets in Israel.

Alongside her real estate practice, Keren advises companies and business owners on the formation of companies and partnerships, the establishment of corporate structures, founders’ and shareholders’ agreements, joint venture agreements, investment agreements, M&A transactions, ongoing legal counsel, and commercial agreements in Israel and abroad.

Keren believes that effective legal counsel begins with understanding the client’s business, market, needs, and objectives. Therefore, she maintains an open dialogue with clients and strives to provide comprehensive, tailored advice that enables them to make informed decisions, advance their business, and manage risk effectively.

Her legal, economic, and business education - an LL.B., a B.A. in Economics, and an MBA - supports her ability to combine thorough, in-depth legal analysis with a broad business perspective.

Languages
Hebrew
English

Education
Bar-Ilan University, MBA (2010)
University of Haifa, B.A. in Economics and LL.B. (2004)
Admissions & Certifications
Israel Bar Association, 2005

Partner Yoav Kramer is a commercial lawyer with over 20 years of practice, including nearly a decade as a partner at one of Israel’s heavyweight law firms. He represents companies, corporations, and entrepreneurs in complex commercial and transactional matters across a wide range of traditional and knowledge-intensive industries, including import and export, international distribution, consumer and restaurant businesses, tourism and hospitality, workspaces and office leasing, fashion, and consumer protection.

His practice covers M&A transactions, complex sale transactions, founders’, partnership, and shareholders’ agreements, investment agreements, financing and loan arrangements, and a broad spectrum of international commercial agreements, including licensing, distribution, franchising, joint ventures, and entrepreneurial frameworks. He accompanies transactions and business processes end-to-end, from structuring and negotiation through to implementation.

Clients rely on him not only for technical accuracy, but for advice that is precise, actionable, and tailored to the realities of their business. By combining strategic thinking with hands-on involvement, he provides legal support that creates real value and allows clients to operate with confidence and clarity over time.

In recent years, he has become deeply familiar with the commercial leasing market, its standards and dynamics, and has carved out an expertise in office lease agreements in Tel Aviv’s most sought-after employment areas. He also offers a distinct specialization in accessibility law for people with disabilities, acting for leading Israeli companies on compliance while integrating responsible and sensitive business conduct. He regularly accompanies companies from establishment through growth, consolidation, separation, and winding-down processes, bringing legal depth, commercial understanding, and discretion to complex situations.

Yoav is ranked in Legal 500 in Commercial, Corporate and M&A. The services he provides, described as 'Ultimate professional legal services, extraordinary availability and attention to details.'

Languages
Hebrew
English

Education
Tel Aviv University, LL.B (2005)
Tel Aviv University, B.A. in Economics (2005)
Tel Aviv University, LL.M, Commercial Law (2011)

Admissions & Certifications
Israel Bar Association, 2006

Asaf is a partner in the firm’s Litigation team, advising Israeli and international companies on complex corporate matters and commercial disputes, particularly where regulatory issues and ongoing engagement with government authorities are key.

He has nearly 20 years of experience litigating across all levels of court, including numerous appearances before the Supreme Court. Asaf represents clients in complex matters, including class actions, administrative litigation, liquidation and corporate restructuring proceedings, and antitrust and competition cases, including in the automotive sector.

A significant part of his practice involves supporting international corporations entering the Israeli market, including building practical compliance and regulatory frameworks and managing day-to-day regulatory interfaces in Israel and abroad. In this context, he has advised vehicle manufacturers on launching their operations in Israel and on ongoing regulatory engagement with regulators in Israel and abroad.

As part of his ongoing work in automotive regulation, Asaf also advises leading vehicle importers in Israel on both regulatory and commercial matters, including negotiations with international companies.

Asaf’s approach is grounded in a business-focused strategy, attention to detail, and hands-on, responsive support for management teams, in-house counsel, and boards in Israel and worldwide.

Education and Admission

Israel Bar Association (2006)
LL.B, Tel Aviv University (2005)
LL.M, University of Amsterdam, The Netherlands (2009)

Nir Steinberg is a technology, venture capital, and corporate lawyer with 17 years of combined experience as a high-tech lawyer, venture-capital investor, and M&A and corporate-development executive for start-up companies. Prior to joining the firm, Nir held senior management roles in the venture-capital industry, including co-leading the corporate venture-capital arm of a NASDAQ-listed global corporation.

Nir co-led SSYS Ventures, the corporate venture-capital arm of Stratasys (NASDAQ: SSYS), a global leader in 3D-printing technologies, and also co-led its buy-side M&A activity for start-ups, alongside managing strategic partnerships. Additional roles include serving on the investment team of a Hong Kong-based venture-capital fund founded by a former senior Morgan Stanley executive, and as Vice President at a Zurich-based investment fund. Nir has also served as a director and board observer for several start-ups and began a professional career in the Intelligence Corps.

This unparalleled background enables Nir to seamlessly advise start-ups, investors, and corporate acquirers with a deep understanding of how venture capital, corporate innovation, and strategic transactions operate in practice. Work includes sourcing, analyzing, investing in, acquiring, and selling start-ups, as well as advising on a wide range of international commercial transactions. Over the years, he has accompanied start-ups from Israel, the United States, and Europe, across diverse technologies and industries, from early stage through growth, exit events, or continued expansion.

Legal and strategic advisory services extend beyond traditional legal work and include guidance on business-model design, competitive positioning, corporate partnerships, product-market fit, GTM strategy, resource allocation, and financial modeling, including valuations. Within this framework, Nir actively assists clients in identifying customers, distribution channels, investors, and potential acquirers.

Languages
Hebrew
English

Education
Reichman University (IDC Herzliya), LL.B (2006)
Reichman University, B.A. in Business Administration (Finance) (2006)
University of St. Gallen (HSG), MBA (2014)

Admissions & Certifications
Israel Bar Association, 2008

Partner Oshrat Itzhak is a commercial and corporate lawyer with a strong track record in supporting corporations, entrepreneurs, and Israeli and international companies in complex transactions and ongoing legal matters across the full spectrum of corporate and commercial law.

Having built her career in the commercial department of one of Israel’s largest law firms, where she also served as a partner, Oshrat’s practice is defined by precision, accountability, and commercial focus. She works closely with clients to understand their business, decision-making processes, and risk profile, delivering advice that is clear, practical, and aligned with commercial objectives. Clients value her direct involvement, responsiveness, and attention to detail, as well as her ability to anticipate issues and drive matters forward efficiently.

With particular strength in company law and mergers and acquisitions, her work includes sale transactions, investments, joint ventures, founders’ agreements, and special projects, alongside a broad range of local and cross-border commercial agreements, including computing, licensing, distribution, franchising, and entrepreneurial arrangements. She also provides ongoing corporate advice on structuring, governance, and shareholder relations.

She advises on day-to-day commercial activity across diverse sectors, including consumer goods, e-commerce, distribution, software and computing, mapping, and supply-chain management of chemicals and gases, as well as organizations in the third sector, including non-profits and public-benefit companies.

Ranked in Legal 500 in Commercial, Corporate and M&A, Oshrat is described as “highly experienced, diligent, with a wise understanding of the whole picture.”

Languages
Hebrew
English

Education
Bar-Ilan University, LL.B, (2011)

Admissions & Certifications
Israel Bar Association, 2011