Alon Paster is a technology and business-focused lawyer who brings more than 20 years of senior management experience from the global high-tech sector into his legal practice. Before entering the legal profession, he held senior roles at Google, eBay, and other global technology companies, where he led business development, market expansion, and complex commercial initiatives. This background shapes his legal approach and enables him to advise technology companies with a deep understanding of how products are built, markets are entered, and businesses scale.
He works with entrepreneurs and high-tech companies as a true strategic partner, advising in fast-moving, high-pressure environments where decisions must balance growth, risk, and execution. His legal advice goes well beyond contract drafting and is grounded in business thinking, strategic vision, and the ability to translate complex commercial and technological needs into precise, practical, and implementable legal solutions. Clients value his understanding of founder dynamics, investor expectations, and the realities of building and growing technology companies.
Alon’s practice focuses on advising entrepreneurs and early-stage technology companies, from the idea and incorporation stage through business-strategy development, operating-model definition, capital-raising processes, and go-to-market (GTM) and market-entry strategy. He advises companies at the Pre-Seed and Seed stages, alongside investment funds, growth-stage companies, and foreign companies entering the Israeli market. His work includes company formation, founders’ agreements, investment rounds, commercial collaborations, development and licensing agreements, regulatory, privacy and technology matters, and ongoing support for management teams in Israel and internationally.
Alongside his legal practice, Alon lectures and mentors in the fields of entrepreneurship, innovation, and high-tech, is active in academia and community initiatives, and promotes a balanced and responsible connection between technology, business, law, and people. Across all engagements, he combines broad strategic perspective with close attention to legal detail, maintaining full commitment to his clients’ short- and long-term success.
Languages
Hebrew
English
Education
Tel Aviv University, LL.B, (YEAR)
Tel Aviv University, B.A. in Economics, (YEAR)
Technion – Israel Institute of Technology, MBA (Industrial Engineering and Management, High-Tech specialization), (YEAR)
Admissions & Certifications
Israel Bar Association, 1997
Nir Steinberg is a technology, venture capital, and corporate lawyer with 17 years of combined experience as a high-tech lawyer, venture-capital investor, and M&A and corporate-development executive for start-up companies. Prior to joining the firm, Nir held senior management roles in the venture-capital industry, including co-leading the corporate venture-capital arm of a NASDAQ-listed global corporation.
Nir co-led SSYS Ventures, the corporate venture-capital arm of Stratasys (NASDAQ: SSYS), a global leader in 3D-printing technologies, and also co-led its buy-side M&A activity for start-ups, alongside managing strategic partnerships. Additional roles include serving on the investment team of a Hong Kong-based venture-capital fund founded by a former senior Morgan Stanley executive, and as Vice President at a Zurich-based investment fund. Nir has also served as a director and board observer for several start-ups and began a professional career in the Intelligence Corps.
This unparalleled background enables Nir to seamlessly advise start-ups, investors, and corporate acquirers with a deep understanding of how venture capital, corporate innovation, and strategic transactions operate in practice. Work includes sourcing, analyzing, investing in, acquiring, and selling start-ups, as well as advising on a wide range of international commercial transactions. Over the years, he has accompanied start-ups from Israel, the United States, and Europe, across diverse technologies and industries, from early stage through growth, exit events, or continued expansion.
Legal and strategic advisory services extend beyond traditional legal work and include guidance on business-model design, competitive positioning, corporate partnerships, product-market fit, GTM strategy, resource allocation, and financial modelling, including valuations. Within this framework, Nir actively assists clients in identifying customers, distribution channels, investors, and potential acquirers.
Languages
Hebrew
English
Education
Reichman University (IDC Herzliya), LL.B (2006)
Reichman University, B.A. in Business Administration (Finance) (2006)
University of St. Gallen (HSG), MBA (2014)
Admissions & Certifications
Israel Bar Association, 2008